Market Spotlight: New York

Todau we’re speaking with Michael Goldberg, Shiftgig’s General Manager for our New York office. Welcome, Michael!

Michael, thanks for joining me today. Can you catch us up on our Big Apple operations?

Shiftgig has been operating in the New York market for more than two years now. We were really office #2, the company’s first expansion after establishing itself in Chicago. At the time, our Specialist app was only six months old! Over the last two years, we’ve grown from one to more than 120 clients. Our office in midtown Manhattan serves as a central location for all five boroughs. The NYC team grew from three to 14 people over these last two years, and we’re a mix of staffing, hospitality and sales professionals.

Tell me What’s unique about the New York market?

New York City is a busy, crowded metropolis. As a “melting pot” with residents from virtually every country in the world, the city has a very unique charm. We have the largest Chinese population outside of Asia and largest Puerto Rican population of any city in the world. NYC has more people than 39 of the 50 states – more than 26,000 people living in each square mile! More than 47% of NY residents speak another language. We have such a diverse group of talent to manage and support.

Our local clients are mostly catering companies, food management companies, areas and venues, schools and universities and retail/warehouse/distribution centers.

It sounds like you have your hands full. What can you tell us about any local workforce trends that stand out to you?

The New York market is home to a large population of recent college grads who are eager to work. Many of them held part- or full-time jobs throughout school, are quick learners and can adapt well to any environment. Many of these folks use Shiftgig to find additional work because of the flexibility it affords them while trying to jump start a career in a different industry.

In the foodservice industry in particular, many servers have turned to Shiftgig in the wake of the changes to minimum wage. Some restaurants have already implemented the pay increase to $15 per hour and eliminated tipping. This has pushed some experienced servers to look for additional work to supplement their income.

That’s Interesting. What’s currently happening in the city that you can share? Are you getting ready to help business staff any large events?

Right now, baseball stadiums are continuing to stay very busy as the season charges on, and we’re helping fill a variety of positions on-site there. We are also just beginning to ramp up for peak season for retail and food distribution centers in the area. Clients will bring on hundreds of temporary workers starting in August and work through December.


Our thanks to Michael for giving us a peek into Shiftgig’s operations in New York. Check back on our blog next month to learn about another Shiftgig market.

About The Author

Jane Smith is the Community Relations Manager at Shiftgig. She is passionate about helping Shiftgig Specialists and helping transform the way people work. In her free time, Jane loves cooking, exploring Chicago, and spending time with family.