Going Online to Go Back to School

The buses are back on the streets! For the majority of the country, school is now back in session. Over the last few weeks, parents and students flocked to the stores to stock up on everything needed for a new year of classes… or did they?

For more than a third of shoppers, the answer is not always. According to the NRF’s annual survey conducted by Prosper Insights & Analytics, Americans turned to the Internet to make their purchases. Here’s a look at a few more stats about online shopping:


The online shopping trend means that retailers must rethink their staffing strategies. Customer service and cashiers are important for high-traffic times, but when online sales drive down foot traffic, on-demand workers can help fulfill warehouse needs. Since predictability can be difficult, retailers in particular can benefit from the gig economy.

Shiftgig is helping retailers staff their stores and warehouses with the on-demand workers needed to handle the busy back-to-school shopping season. Come learn more here and reach out to us today.

About The Author

Jane Smith is the Community Relations Manager at Shiftgig. She is passionate about helping Shiftgig Specialists and helping transform the way people work. In her free time, Jane loves cooking, exploring Chicago, and spending time with family.