The Evolution of Experiential & How Technology is Enhancing Consumer Engagement [NEW E-BOOK]

Experiential marketing has always been one of the most successful marketing strategies because of its ability to create emotional connections through experiences. In fact, 98% of people feel more inclined to purchase a product or service after attending an activation.

In today’s digital world, those experiences – and the ways in which marketers are using them – are starting to look different.

In this paper, we delve into the evolution of experiential marketing, what it takes to have a successful campaign, and how digital trends, like social media and apps to manage on-demand workers, are improving the way it works.

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About The Author

Jane Smith is the Community Relations Manager at Shiftgig. She is passionate about helping Shiftgig Specialists and helping transform the way people work. In her free time, Jane loves cooking, exploring Chicago, and spending time with family.