Beyond the Job: The Experiential Marketing Account Management Team

Our “Beyond the Job” blog series gives you insight into what it’s like to work at Shiftgig. Learn about different positions at the company, our culture and more!

Today we’re featuring Kaitlin Lang, our Senior Strategic Account Manager for experiential marketing here in Chicago. Her job is to ensure our clients’ campaigns go smoothly, from start to finish. Whether she is working with our internal team to keep projects on track or communicating directly with clients on their needs, Kaitlin is the glue that holds the pieces together.

Kaitlin’s love for experiential marketing has truly come full circle. She first started out in the industry working directly with professional sports teams. Eventually, she took this interest a step further by working for an experiential marketing agency. Now, she works for Shiftgig helping experiential marketing agencies find the right brand ambassadors for upcoming campaigns.

Experiential marketing, Kaitlin believes, is all about giving brands the opportunity to make personal connections with their consumers. And finding the right brand ambassadors to make these personal connections is vital to a brand’s success.

Watch this video to hear more from Kaitlin about her background and how brands can find success with experiential marketing.

 


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About The Author

Jane Smith is the Community Relations Manager at Shiftgig. She is passionate about helping Shiftgig Specialists and helping transform the way people work. In her free time, Jane loves cooking, exploring Chicago, and spending time with family.