Eddie Lou Talks Double Bottom Line with Forbes

Recently, Shiftgig CEO and co-founder Eddie Lou wrote a piece for Forbes about today’s workers seeking more than just work out of their nine to five job. The idea, Lou suggests, is that workers today — primarily millennials — are looking for substance in a quality workplace, not just a job.

Lou cites a recent study from the The Society for Human Resource Management, which provides several key statistics about the way today’s worker envisions their employer. He also adds that the label for this new hybrid of work is something businesses are now referring to as the “double bottom line.” This moniker comes from the worker looking not just for financial gains from an employer, but also for a company’s commitment to corporate social responsibility (CSR).

The study cites these data points in support of this movement:

  • 94% of millennials want to use their skills to benefit a greater cause.
  • 57% of millennial workers want more company-wide days dedicated to community service.
  • 39% of millennial employees researched a company’s community involvement prior to taking a job interview.

Eddie further defines this movement in the Forbes article by saying: “Given the importance of purpose over profits to the next generation of workers, many top corporations have started dedicating budgets to Corporate Social Responsibility programs.”

He also cites tech powerhouses Apple and Google as developing some of the strongest CSR programs in the country.

This is also an initiative Eddie puts into practice. Shiftgig employees have their own internal Shiftgig CSR team, and are provided two paid days each year to volunteer at the charity of their choice. The program also offers a quarterly initiative where Shiftgig employees nominate an organization to support with donated Specialist hours. This quarter, Shiftgig helped a local organization called Holiday Heroes staff their annual awards gala which raised more than $170,000.

However, Eddie does note that as a tech entrepreneur it can be hard to allocate resources toward a proper CSR program. Eddie states, “With so much focus on growth and profitability, and little room to provide a budget for full-fledged CSR, it may become increasingly harder for [tech company startups] to attract top talent.”

His hope, both for other startup companies as well as for Shiftgig, is that the employees who do come on board are lock-step with the company vision and mission — that they know the “why” of the company and how it will impact the greater good. This, Lou thinks, is the way potential employees and Millennials will see a double bottom line at companies that are just starting out.

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