3 Ways to Build Rapport With Your Customers

Building rapport with your customers is one of the top goals for any salesperson; it allows you to provide great service while increasing sales. Customers appreciate that the conversations feel more genuine and less salesy. How do you go about building rapport with your customers? We’ve gathered some top tips to help you get started.

No Two Customers Are The Same

The top salespeople will tell you that you cannot approach every customer the same way. Think of your last experience with a salesperson – how did they connect with you? Adapt yourself to your customer’s style through both verbal communication and body language. Match your energy with theirs, but be sure to lead the conversation when appropriate.

Get To Know Your Customers

Don’t be afraid to get a little personal: ask what their name is, find out what their relevant interests are, and make their problem your problem. Let them know that you’re interested in more than just making a sale.

Building Trust Builds Rapport

Keeping your word is the easiest way for your customers to begin trusting you. Follow through with your customers and don’t make any promises you can’t keep. Letting them vent to you uninterrupted about their frustrations allows them to “get it all out” while showing that you are empathetic.

Read more tips on building rapport with your customers here.


Looking to use your rapport building skills with an exciting team? Apply to work with Shiftgig. You create your own schedule, so you work only when you want. Isn’t it time you worked on your terms?

Image courtesy of geomarketing.com

About The Author

Jane Smith is the Community Relations Manager at Shiftgig. She is passionate about helping Shiftgig Specialists and helping transform the way people work. In her free time, Jane loves cooking, exploring Chicago, and spending time with family.