The Gig Worker is Evolving: How to Tap into this Highly Qualified Talent Pool

The gig economy is here to stay, and it’s changing the way people work. No longer confined to freelancers and independent contractors offering services for hire, gig workers now include talented full-time employees looking for extra income, retirees looking for meaningful experiences, stay-at-home parents wanting to add to their family’s finances, as well as workers who use gigging as their main income source.

If you own, manage, or work for a staffing firm, this change to the traditional workplace offers you a wide variety of opportunities. From using the latest technology to fill your client’s open positions to giving workers direct access to the kinds of gig jobs they want and need, now is the time to connect with the contemporary gig worker.

Putting Control in Gig Workers’ Hands

Historically, businesses have engaged with individuals as direct employees, consultants, or contractors. If they have work that needs to be completed outside of their full-time staff, companies often hire temporary workers through a staffing agency. But today, new mobile-enabled workforce technology solutions are putting control in the workers’ hands, allowing them to choose the roles they want at times that are convenient for them. This allows staffing agencies to focus on the client and the worker instead of spending time making phone calls and sending emails to locate workers and set up assignments.

Hourly work is a big part of this trend. Some gig workers will choose to work full-time hours for just a few weeks while others hold a temporary, off-hours role for years. In addition, many of today’s gig workers consider their gig job as a smart way to start their own business or gain the flexibility they want for a more balanced life. They’re embracing the benefits of the new gig economy as business owners.

For example, Uber or Lyft drivers can work whenever they want by clicking the app on their smartphone. They can drive 40 hours per week and make it their primary job, or they can become part-time rideshare drivers by putting in a few hours before work, after work, or on the weekends. The rideshare business model offers unparalleled flexibility; drivers have full control of their schedules and get immediate access to their earned income when their day is done.

Today’s Gig Workers Can Grow Your Business

So, what about those who are looking for gig work but don’t want to be rideshare drivers or engage in more traditional gig jobs, such as a dog walking, house cleaning, or tutoring? These individuals are part of an untapped market of people who don’t think gig work could ever fit into their lives. They assume it would mean inflexible schedules and restrictive hours and they don’t know how to find work that would be a good fit for their skills, experience, and availability.

This void is an open door of opportunity for you and your staff to become the conduit between this highly qualified pool of prospective gig workers and the companies that have open positions. You can accomplish this by using a workforce solution that connects workers with the companies that need their skills and expertise, while providing the workers with flexibility and choice.

This new mindset about employment has changed the rules for getting work done. With agility being a top priority for most businesses, it’s the right time for staffing agencies to start thinking strategically about how leveraging gig workers can offer a powerful workforce for their clients.  Finding a solution that gives gig workers the control to choose their own hours, without having to accept traditional months-long assignments, is essential to the future of a successful staffing agency.

By serving up opportunities to workers that are matched to their skills, experience and preferences, staffing agencies will be able to fill roles for their clients more quickly. And, when workers see your staffing firm as the source for these flexible gigs, they’ll keep coming back to you for redeployment.

Gig workers are looking for opportunities that will add to their income, help fulfill a financial goal, or give them something interesting to do in their spare time. They’re eager, qualified, and ready to work. Tapping into this market segment is the future of the gig workforce solutions. Are you ready?

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