Building rapport with your customers is one of the top goals for any salesperson; it allows you to provide great service while increasing sales. Customers appreciate that the conversations feel more genuine and less salesy. How do you go about building rapport with your customers? We’ve gathered some top tips to help you get started.
No Two Customers Are The Same
The top salespeople will tell you that you cannot approach every customer the same way. Think of your last experience with a salesperson – how did they connect with you? Adapt yourself to your customer’s style through both verbal communication and body language. Match your energy with theirs, but be sure to lead the conversation when appropriate.
Get To Know Your Customers
Don’t be afraid to get a little personal: ask what their name is, find out what their relevant interests are, and make their problem your problem. Let them know that you’re interested in more than just making a sale.
Building Trust Builds Rapport
Keeping your word is the easiest way for your customers to begin trusting you. Follow through with your customers and don’t make any promises you can’t keep. Letting them vent to you uninterrupted about their frustrations allows them to “get it all out” while showing that you are empathetic.
Read more tips on building rapport with your customers here.
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